Granular Consent Management

Cookie Policy

Understand how we use cookies and tracking mechanisms on our platform in compliance with DPDP standards.

Last Updated: June 2, 2026

Under India's Digital Personal Data Protection Act, 2023, data processing technologies such as cookies must be presented in a specific, granular, and informed format. This Cookie Policy explains the type of cookies we utilize, their purposes, and how you can control them.


Cookie Classifications

Strictly Necessary Cookies (Always Active)

These cookies are necessary for the platform to function, such as authentication, session persistency, and maintaining security. Under the DPDP Act, these cookies do not require affirmative user consent as they are necessary for providing the core requested services (e.g. logging into your dashboard).

Cookies used: `sb-access-token`, `sb-refresh-token`, `token`

Functional Cookies (Optional)

These cookies allow us to remember your preferences, such as selected language (e.g., preference for English or Hindi consent notices) or dark mode preferences, resulting in an enhanced experience.

Cookies used: `preferred-language`, `sidebar-collapsed`

Analytical & Performance Cookies (Optional)

These cookies allow us to count visits and traffic sources to measure and improve our platform's performance. They help us understand which campaigns are most engaging. We only run these cookies if you give explicit consent on the Consent Banner.

Cookies used: `_ga`, `_gid` (Google Analytics)

How to Control Cookies

When you first visit our platform, you will see a Cookie and Privacy Consent Banner. You have the right to accept all optional cookies, reject all optional cookies, or select granular categories of data processing.

Additionally, you can configure your browser to block or alert you about these cookies, but some parts of the site may not function correctly if you do so.

Withdrawal of Consent

Under Section 6 of the DPDP Act, 2023, you have the right to withdraw your consent to cookie and data processing at any time. You can do this by:

  • Clicking "Reject Optional" or "Manage Preferences" on the Consent Banner.
  • Updating your granular preferences in your Account Settings page.
  • Withdrawing all consent and requesting account erasure from Settings.

Withdrawal of consent is as easy as giving consent and will take effect within 48 hours.